Design note 4 - what do we mean?
In addition to the similarities between our new icon and the real Northern Lights, we particularly liked some of the themes the Northern Lights icon represented, namely:
In addition to the similarities between our new icon and the real Northern Lights, we particularly liked some of the themes the Northern Lights icon represented, namely:
To complement our dynamic new Northern Lights icon, we needed a strong colour pallette and confident, contemporary font.
The contrasting yet complimentary colours in our logo symbolises our value of diversity and unity. We often talk about 'the same but different' at Beckfoot Trust to acknowledge that whilst we have a very clear One Trust identity and clarity on what remarkable means, we also know that one size does not always fit all.
Perhaps the most important part of our new Beckfoot Trust logo is the icon, shown to the right here.
We call it our Northern Lights.
In nature, the Northern Lights are seen as something unique and truly Remarkable that are associated with the North.
Our Northern Lights icon represents The Beckfoot Trust which is also on a constant journey to Remarkable and is strongly associated with the North of England.
As part of our ongoing Journey to Remarkable we felt it was important to give The Beckfoot Trust a strong, confident and contemporary logo and brand that was worthy of an organisation with such high standards and aspirations.
The new Trust logo was a departure from the previous logo style and was definitely designed with the future in mind.
Beckfoot Trust is committed to making a difference. We aim to ensure our pupils learn in a safe and stimulating environment whilst acting fairly and professionally. We want to create something remarkable. Not only do we owe this duty to our staff but also to the wider community. We are outward looking.
With this in mind, we recognise the need to pursue honest and fair corporate activities that conform to societal norms. These values underpin the work of the Trust and the way in which we operate.
We recognise that these values require actions, not just words. Alongside our corporate social responsibility, the Trust strives to comply with all UK legislation including the Modern Slavery Act 2015 (the “Act”).
We have compiled the Beckfoot Trust Code of Conduct for Suppliers (the “code”) to achieve our goal of living up to this commitment. It lays down the standards of compliance that we expect and demand of all those who supply us with goods and/or services.
and they must ensure that:
Anti-Slavery International www.antislavery.org
Website detailing the Government’s work in this area: www.gov.uk/government/collections/modern-slavery
Open Access e-learning from the NHS (no need to register): www.e-lfh.org.uk/programmes/modern-slavery/